“My dream is to make Lipstick Angels a program that is accessible to all hospital patients nationwide. Providing a comforting, healing touch while restoring a sense of dignity through beauty has a potent effect on the mind, body, and spirit.”

Renata Helfman, Founder

For over 15 years, Renata Helfman has worked as a celebrity makeup artist. During this time she cultivated a passion for chemical-free products and the positive benefits they have on the body and mind. Determined to make luxury natural products more accessible to the public, Renata founded Vert in 2007, the first eco-chic beauty boutique in the nation. The store instantly became an overnight success, capitalizing on the public’s longing for a cohesive selection of safe, chemical-free beauty and skincare products. To further spread information about the benefits of all-natural products, she began writing for the Huffington Post in 2009. She has received international editorial recognition from every sector of the beauty industry and has been featured in Elle, The Los Angeles Times, Natural Health, Vogue, and numerous other publications and media outlets.


Renata Helfman first conceived of Lipstick Angels, a nonprofit, after her volunteer experience at Cedars Sinai Medical Center in Los Angeles. Always searching for ways to share her knowledge and help those around her, Renata began volunteering with cancer patients at Cedars Sinai in 2011 and was surprised to learn that the hospital did not have a beauty program in place. Specifically, she made it her mission to bring beauty, compassion and human touch to patients in need. The program was designed to create an uplifting experience to support and bolster the self-esteem of patients dealing with the emotional and physical side effects of cancer treatment. 


Lipstick Angels now serve patients across the country in Los Angeles, New York City and the Bay Area.